SEAWORLD
SeaWorld Parks and Entertainment revenue and attendance has been declining so we were tasked with increasing park attendance and purchases of annual passes through digital channels.
(Art Direction, Design, Layout)
Flash Sales
Our first major assignment on the account was to deploy flash sale display and paid social units to promote a flash sale for Memorial Day Weekend for four parks. In the the one weekend, we put out over 23 pieces of content in 3 channels and we generated $5.5 million for the brand with a $16 ROAS.
