To celebrate National Pasta Day, Olive Garden targeted Millennials and teens on Snapchat through a filter and a Snap Ad. Along with partnering with the influencers, the brand launched organic messaging through their owned channels. The increase in messaging stimulated an increase in online engagement and resulted in overall restaurant foot traffic.

22.95M total social media impressions (influencer + organic social + paid social)
62% website traffic was driven by our SnapChat activations
All efforts led to a 10.6% increase in restaurant sales + 9.6% in total guest count compared to the same day last year

This Filter had a use rate of 15.5% and was used a total of 391K times. 
As a shared space filter on high school and college campuses,
the filter had 5.9M impressions. 
 

We promoted this video as a Instagram Story Ad and a Snapchat Ad.
On Instagram, the ad had a 6.15M reach with 480K+ 3-sec views.
On Snapchat, the ad had 8.2M impressions.

MEATBALL PIZZA BOWL

For the launch of Olive Garden's new dish, the Meatball Pizza Bowl, we activated a Audience filter and an Ad on Snapchat that led to a direct (+ major) increase in sales of the Meatball Pizza Bowl in restaraunt. 

The audience filter had 18.2M impressions and had over 544K+ shares. 

On Snapchat, the ad gained more than 33.8M impressions and reached 12.4M unique people.