JOHN LEWIS: MORE THAN JUST THINGS

There’s something magical about the way simple products can change our lives, but in their simplicity we often forget what makes them so special.

2016 D&AD NEW BLOOD PENCIL WINNER

(Design and Art Direction: Created at The Creative Circus)

 
 
 

OUTDOOR EXPERIENCE

Entranced spectators watch from inside a theater-like scaffolding, which creates an immersive experience. It’s unlike anything they’ve seen before and is inherently sharable, but the adventure must be witnessed in person to truly appreciate its beauty

 

OUTDOOR ADS

(click to enlarge)
 

 

BEHIND THE SCENES

Hundreds of objects and a lot of trial and error. 

Co-Designer: Kate Lewkowicz   //   Copywriter/Videographer: Dean Coots